Our Process

The first step in our process is to talk to the client. We need to find out what they expect from us and how we can deliver on what they require.

In this example, a fictitious company, "Tony's Tyres", would like a new logo designing. We discuss with them what they want from a logo, where it will be used and who their audience is. While discussing, we take notes and draw sketches of basic ideas.

Throughout the entire process we will keep the client informed as much as is wanted by them. Choose to get daily updates, or just the milestones.

The next step is to take the ideas that we have jotted down, transfer and recreate them into a digital format. We use industry standard software, so in the future your logo will be compatible with all major companies for signage and printing and web development purposes.

Once the sketches have been transferred into a digital format, work can begin on fleshing them out and making the designs presentable to give the client a sample of possible logos as discussed in the first stage. At this point the logos are still simple, and are just intended to give the client an idea of the finished product.

At this stage the client will choose a basic idea from those presented to them (unless none fit the bill, then more will be designed given the extra feedback). The next step is to iterate and make various changes along the theme that has been chosen.

Now from the final choices, a final logo design has been decided. It will be polished (if the client requires) and made into various shapes, sizes and colours as requested. It will be scalable to any size, and will be in a format recognised by any website or printing companies.